Personalise to Optimise, Giving Your Shopify Customers the Right Options

If you are running a Shopify store, it’s a given that you’re interested in offering customers the best kind of service you can like a Personalized greeting card App. Whether you are aware of it or not, on some level, you are competing with other online stores out there. Perhaps you offer a very niche product selection or items with your own personal, distinct branding. If this is the case, then you are still competing with yourself to provide the best value you can – you want happy, satisfied customers who will spread the good word about what you do.

So, with this in mind, it is a good idea to take the initiative and give customers options that they want, even if they don’t know they do yet. I’m sure you are aware of the myriad of options out there for Shopify store owners. There is an almost endless amount of products which can be printed on demand and made available for purchase. There are also a massive amount of plugins to choose from, which can help optimize your store, making the experience easier and more rewarding for your customers.

Sometimes, we can get so caught up on the day to day of running a business, that we forget to focus on the customer and their needs. Is the purchase process for the customer as good as it can be? Is there anything else we can add to make the experience helpful and more satisfying?

Yes, you’ll find there usually is.

The right questions unlock these answers. In recent years we’ve seen product personalisation become increasingly common and the statistics show consumers really respond to this. One area of product personalization that can get overlooked is greeting cards. Often, a greeting card is an afterthought – you buy it after you buy a gift. Most wouldn’t dream of giving a gift without a card.

So, what does this have to do with Shopify? Well, we’ve created a simple, personalized greeting card App which fits onto your existing Shopify store. At the point of checkout, the customer is given the option to add a personalised card to their order. They can choose from over 7000 greeting card designs and importantly they can personalise each card anyway they like, adding pictures or messages. There are plenty of options for kids, adults and all occasions.

Your customers are very likely to purchase a greeting card somewhere else, so the plugin is helping them solve that problem with a few clicks. What people really get out of it is the chance to personalize a product which can sometimes be quite mundane. It makes purchasing a card quite fun as it can be tailored individually.

Personalised greeting card App may not be the first thing that comes to mind when you are thinking about optimising your online space. But it’s something that your customer may be really glad to have – even if they don’t know it yet.

If you like the idea of making the most of your Shopify store, feel free to try out our Cardzware plugin and see if it works for you, all it takes is a few clicks.