Digital print has revolutionized the greeting card market
Digital print technology has revolutionized the greeting card market, allowing for new and exciting ways for businesses to create and sell customized cards. The ability to print high-quality cards quickly and easily, without the need for traditional printing methods, has led to a surge in the popularity of personalized cards and has opened up new opportunities for businesses of all sizes.
One of the early companies in the digital print space was Shutterfly, which was founded in 1999. The company allowed customers to upload their own photos and designs and create personalized cards, photo books, and other products. Shutterfly quickly gained popularity, and by 2006, the company had reached $100 million in revenue. Today, Shutterfly continues to be a major player in the digital print market, with over $1 billion in revenue in 2019.
Another early player in the digital print market was Snapfish, which was launched in 2000. Like Shutterfly, Snapfish allowed customers to upload their own photos and designs and create personalized greeting cards. Snapfish also quickly gained popularity and by 2005, the company had reached $100 million in revenue. Today, Snapfish is a subsidiary of the retail giant, Walgreens Boots Alliance, and continues to be a major player in the digital print market.
The growth of digital print technology has also allowed for the emergence of new players in the personalized card market, such as Zazzle and Vistaprint. Zazzle, founded in 2005, is an online marketplace that allows customers to create and sell their own personalized products, including cards. Vistaprint, which was founded in 1995, is an online printing company that offers a wide range of personalized products, including cards. Both companies have seen significant growth in recent years, with Zazzle reaching $300 million in revenue in 2019 and Vistaprint reaching $1.5 billion in revenue in 2018.
The growth of digital print technology has also allowed for smaller businesses and independent designers to enter the personalized card market. Websites such as Etsy, Redbubble, and Society6 have given these creators the ability to reach a larger audience and sell their designs in the form of cards, without the need for traditional printing methods.
Digital print technology has revolutionized the greeting card market and has allowed for the personalised greeting card market to evolve into what it is today. The ability to print high-quality cards quickly and easily has led to a surge in the popularity of personalized cards and has opened up new opportunities for businesses of all sizes. Early companies such as Shutterfly, Snapfish and later Zazzle, Vistaprint and many independent designers on sites like Etsy, Redbubble, and Society6 have been able to tap into the market and see significant growth. The future of the market looks promising as digital print technology continues to advance, and more businesses and independent designers will be able to enter the market and offer unique and personalized cards to customers. Cardzware delivers the full solution so your customers can Select View & Order a card on any devise. You as the website owner can manage print: In-house or Cardzware can do that for you.
Cardzware is a powerful and versatile personalized greeting card plugin for WordPress and Shopify that offers a wide range of customization options and ease of use. It is the perfect solution for online retailers looking to add a personal touch to their gifts and make their customers feel valued and appreciated. With Cardzware, you can easily create and manage personalized cards, integrate with your preferred payment gateway, and take advantage of print-on-demand capabilities. Additionally, Cardzware also offers excellent customer support and has a good track record of customer satisfaction. Whether you’re a small business or a large corporation, Cardzware can help you take your personalized card offerings to the next level and increase your revenue.
